When you talk about icons of Italian olive oil, Pruneti sits right at the top — bold, visionary, and absolutely uncompromising in their pursuit of quality.
A Visit We’ll Never Forget
We had an incredibly fun and inspiring meeting with Paolo and Gionni two people who LIVE and BREATHE olive oil.
Their passion is infectious, their knowledge is deep, and their love for the land and the craft runs through every word they speak.
This is a family that doesn’t just make olive oil…
They protect a legacy.
Organic. Authentic. Award-Winning.
Pruneti isn’t just a name — it’s a philosophy.
They have a selection of oils that are 100% organic, produced with absolute respect for the land of Greve in Chianti, where the family has farmed for generations.
And the world has noticed.
Pruneti has just won Flos Olei’s The best Extra Virgin Olive Oil PDO- Intense Fruity Organic Oil of the Year 2026 — a massive achievement that celebrates their commitment to purity, precision, and excellence.
Innovation at Full Speed
One of the things that blew us away?
Pruneti doesn’t wait for the industry to evolve — they push it forward.
Their state-of-the-art mill is upgraded every other year, ensuring they stay ahead of the curve in:
- Extraction technology
- Temperature control
- Oxygen management
- Precision timing
- Total traceability
They are obsessed with quality — in the best possible way.
A Philosophy Built on Passion & Presence
Pruneti’s approach is simple but uncompromising:
Respect the plant. Respect the land. Respect the process.
They treat each cultivar — Frantoio, Moraiolo, Leccino, and more — with meticulous care, protecting aroma, flavour, and polyphenols from grove to bottle.
Every decision is intentional.
Every detail matters.
Every drop tells a story of Chianti’s hills, sun, wind, and soul.
Why Pruneti Belongs in The Good Oil Club
Because they represent everything we love:
Passion, innovation, authenticity, and a relentless drive to produce some of the finest organic olive oils in Italy.
Meeting them confirmed it — Paolo and Gionni Pruneti pour their heart, heritage, and humour into every bottle.
And now, their extraordinary oils are joining The Good Oil Club lineup of world-class artisans.
