Meet Marfuga EVOO – Umbrian Heritage, Family Passion & Oils That Make You Say WOW
At the foothills of the majestic Mount Marfuga the very hill that gives this iconic frantoio its name, lies one of Umbria’s greatest treasures: Azienda Agraria Marfuga.A family legacy.A living tradition.A producer whose oils are among the most prized in the world. An Afternoon With Francesco & his team – Pure Magic We spent a […]
No empty calories in EVOO

Weight loss isn’t about cutting fat it’s about using the right fat. High-polyphenol extra virgin olive oil works with your body, not against it. These powerful natural compounds help fine-tune metabolism, calm inflammation, stabilise blood sugar and support appetite control, creating the conditions where weight management becomes far more achievable. This isn’t a quick fix. […]
Meet Olio Ciccolella — Puglia’s Green-Gold Frantoio of Passion, Precision & Pure Flavour

What an incredible day we had with the team at Olio Ciccolella.Owners Giuseppe and Francesca, along with their powerhouse team Carla and Nico, welcomed us like family and showed us exactly why this producer is one of the rising giants of premium Italian EVOO. This is a company driven by passion, discipline, sustainability, and a […]
Olive Oil vs Canola & Other Vegetable Oils: The Truth Behind the Bottle

Why EVOO wins every time for flavour, purity, and your long-term health. When you walk down the supermarket aisle, it’s easy to be confused. Canola oil, sunflower oil, grapeseed oil, “vegetable oil” they’re all marketed as “heart healthy.” They’re cheap. They’re everywhere. And they’re hiding a dirty little secret: Almost Every single vegetable/seed oil is […]
Meet Frantoio Mimi

Precision, Passion & a Dream Carried Forward What an incredible day we spent with the Olio Mimì Team. From the moment we arrived, we were welcomed by Emanuele, the master miller, and the two owners; brothers Donato and Michele – three men bound by passion, precision, and a legacy of love. The Mill – As […]
Meet Azienda Agraria Viola

The Soul of Umbria in Every Drop Some producers make olive oil.Marco Viola lives it. His roots run as deep as the ancient trees clinging to the rocky hills of Sant’Eraclio di Foligno. His story isn’t just about olives it’s about heritage, devotion, and the profound bond between a farmer and his land. A Morning […]
Meet Pruneti — The Heartbeat of Chianti Classico & Champions of Organic EVOO

When you talk about icons of Italian olive oil, Pruneti sits right at the top — bold, visionary, and absolutely uncompromising in their pursuit of quality. A Visit We’ll Never Forget We had an incredibly fun and inspiring meeting with Paolo and Gionni two people who LIVE and BREATHE olive oil.Their passion is infectious, their […]
We’re Now Australia’s Flos Olei Point. And That Changes Everything.

Big news. The Good Oil Club is now officially recognised as Australia’s Flos Olei Point and we’re proud to be it. But what does that actually mean? Let’s keep it simple. This Is the Global Benchmark Flos Olei isn’t just a guide.It’s the international encyclopedia of the world’s 500 best extra virgin olive oils. Every […]
Puglia: Italy’s Sun-Soaked Olive Oil Powerhouse

If Italy had a region that lives and breathes olive oil, it’s Puglia.Think ancient groves, centuries-old trees twisted by time, endless sun, and a coastline that gives life to some of the boldest, fruitiest, most expressive extra virgin olive oils in the Mediterranean. Puglia doesn’t whisper.Puglia shouts through its oils — big flavours, big aromas, […]
The Good Oil Truth

A Simple Video… and a 5% Drop in Gestational Diabetes Let’s get straight to it. A major randomised clinical trial (2025) out of Madrid looked at something incredibly simple: What happens if pregnant women are just shown how to follow a Mediterranean diet properly? Not one-on-one coaching.Not expensive programs.Just an 8-minute video guided by a […]



